Moments of Truth

Moments of Truth – Club Standards for Success

A Toastmasters Club is like a business. The member is the customer and the product is quality meetings.

Moment of Truth
In business, a Moment of Truth is a customer service term, meaning the moment when the customer interacts with a business organization in a manner that gives the customer an opportunity to either form or change an impression about the business.

Importance
In today’s increasingly service driven markets and with the proliferation of multiple providers for every type of product or service, moments of truth have become an important fact of customer interaction that marketers need to keep in mind. They are critical as they determine a customer’s perception of, and reaction to, a brand. Moments of truth can make or break an organization’s relationship with its customers.

Toastmasters Moments of Truth Evaluation Chart: Moments of Truth PDF download from Toastmasters International.

Toastmasters Club Success Plan: Club Success Plan PDF Download

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Page: Moments of Truth updated 7/12/16 eg  

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